Bjerkebanen
Every visit to Bjerkebanen promises heart-pounding excitement and unforgettable memories. With over 80 race days and a variety of events, there's always something happening to keep the adrenaline pumping. Our goal was to focus on clear and simple design, with speed, excitement, and joy driving the visual identity, as well as consistency. We worked on mapping out the identity, developing a visual profile, and creating a communication strategy. This led to a cohesive and effective branding strategy for Bjerkebanen.
Visual profile
We worked on developing a visual profile for Bjerkebanen, which included designing a new logo, typography, color palette, and graphic elements that would be recognizable and consistent. At the same time, we created a communication strategy to ensure that all external communications, including advertisements, were consistent and reflected Bjerkebanen’s core values: joy, speed and excitement.
Bjerke Blue
The visual identity is deeply rooted in the concise color palette. The use of our primary color is a powerful tool in ensuring that our brand remains consistent and instantly recognizable across all mediums. The primary color is Bjerke Blue, which is the heart and soul of the visual brand of Bjerkebanen. It embodies the spirit and energy of Bjerkebanen, making it a vital element in all our visual communications.
I am very impressed with both TWSH's level of expertise and customer service.
I will never forget the presentation of Bjerkebane's new brand guidelines. We were completely captivated, and I felt incredibly inspired!
Little did we know that a review of our new visual profile could be so exciting!
Hilde ApnesethCEO, Bjerkebanen
